Ashton Whitney, Tourism Marketing Strategist

Hey there.

I may not know you yet, but I believe in you. I believe in entrepreneurs, you wild, passionate dreamers who refuse to accept the status quo.

I’ve met people like you all over the world. Bed & Breakfast proprietors in Costa Rica, photographers in Spain, walking tour leaders in Paris, local chamber of commerce chairmen and anti-fracking community organizers in Scotland, and traditional Irish bread mix saleswomen.

Because that mix of passion, grit, and creativity that makes a hospitality business owner ‘tick’? That’s something special. 

And if you work with tourists, investors, guests, or clients because you believe in a destination, or in your own home and your family, then I believe in you. And I want to give you a digital leg up on the industry.

I love helping people just like you learn to tell their story online and realize those crazy dreams they never gave up on—even when it would have been the 'sensible' thing to do.

Why me?

I earned a master’s degree in strategic communications in Scotland, a country whose economy and reputation are largely based on tourism. There, I learned how to find and reach the right audiences for any message.

I loved every second of it, and not just because of the pubs (though the pubs are great).

Before that, I studied creative writing at Louisiana State University and learned so much about how the best stories are structured to stick in our minds forever. It turns out, behavioral psychology and marketing science are my nerdy jam, and pairing that with the creativity of writing gives me the opportunity to exercise all my brain’s muscles.

I’ve travelled all over the world, landing most often in quirky B&Bs and hostels, meeting and learning from people in every sector of the tourism industry (and enjoying delicious meals along the way).

The way to my heart is with a good story over a whiskey ginger, and I’d love to share a few with you.

Want to work with me?

Storytelling is a powerful part of our psychology as humans. It's how we teach, how we remember important lessons, and how we share & connect with each other.

I want to put the power of story to work for you. Ready to get started?


I'm only antisocial on rainy Sundays.

Join our brand new, FREE Facebook community of tourism business owners and get access to exclusive video lessons & insider conversations: